The data you need to design and validate your business model, win investors, and win in the market.


How We Help

We specialize in finding and creating data to help you make decisions around your startup idea or product. Most of the time, we start with research - digging up critical data on your closest competitors so you can better understand the market. We can also help you find prospective customers and ask them questions about your idea or product. And for the very brave, we can help you run a full market validation test "in the wild", where we A/B test different value props and pricing, measure conversion, and help draft early cost of customer acquisition. We're confident we can help you determine if your next idea is worth pursuing. 

Competitor Data

Competitor Data is a spreadsheet full of awesome data on your competitors. Data includes funding, traction, marketing, PR, social, employees, pricing, tech stack, founding team, etc. The report typically covers ten competitors (sometimes more), and has an average turnaround time of 2 to 3 days. 

Competitor Report

Competitor Report starts with the same process as Competitor Data, were we pull info on around ten competitors.  We then take those findings and produce a full investor-quality deck along with expert analysis from the Startup Competitors founding team. Average turnaround time is one week. 


Customer Survey

With our Customer Survey product we work with you to define around five key questions we can ask to a targeted audience for your product. We then take those findings and product a handful of visuals summarizing the data. Average turnaround time is 3 to 5 days - depending on how difficult it is to find the target audience. 


Report & Survey Bundle

Want to buy the Competitor Report and Customer Survey together? Save $100 when you buy this bundle, and we will package the final survey data into the Competitor Report and include our thoughts on the survey in the final Competitor Report analysis. The average turnaround time for the Report and Survey Bundle is 5 to 7 days. 


Quarterly Subscription

After you have purchased a full Competitor Report, you’re eligible to turn that report into an ongoing quarterly report that gets updated and automatically sent to you every three months. We will take the same ten competitors from your original report, and we track a number of the same key metrics over time. It’s a great way to keep a benchmark of the market overall.

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Partner With Us

We regularly work with venture groups (investors, incubators, and studios) and agencies to provide reports on an ongoing basis. In many cases, we can customize the data we pull and we can customize our templates for your reports to better fit your needs. And we can provide the final product as a white-labeled service, or simply provide volume discounts. 

We’ve spent hours and thousands of dollars looking at our competitors and market opportunities. Startup Competitors provides the sorts of insights that could have saved us considerable time and money.
— Jason Ward, Founder, Boardable

Meet the Team


Mike Kelly

Mike is one of the co-founders of Startup Competitors. Startup Competitors builds on Mike's year's of experience hearing founders pitch - and then within two minutes of Google searching finding two or three competitors that the founder has never heard of. It's very frustrating.  Mike is one of the founders of DeveloperTown, a c0-founder of FullStack, the founder of Tenant Tracker, and he's an active advisor/board member in a series of startups, including: Waterly, Venue Intelligence, Peoplocity, and (some of) the DT Starts companies. 

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Steve Jones

Steve is one of the co-founders of Startup Competitors. For him, Startup Competitors is a chance to help early stage founders with a foundational component of their business planning process. Competitor research is crucial to go-to-market strategy, financial analysis, and understanding product-market-fit. In addition, it gives him a great excuse to reach out to and pick the brains of some of the best minds in the venture world. Steve is a past DeveloperTown contributor, and has spent the last few years honing his digital marketing and research skills at one of the most trusted brands in home services. 

We’ve incorporated competitive analysis in both our onboarding process as well as our quarterly client reports. The insights have been super valuable in helping us better understand where our clients are relative to their competitors, which in turn better informs the strategy we’re developing for our clients.
— Mendy Werne, CEO BLASTmedia