The Titanic Effect with Michael Cloran (Series Part 3 of 3)

The Titanic Effect with Michael Cloran (Series Part 3 of 3)

Today we have part 3 in our 3 part series on the Titanic Effect (, a book by Todd Saxton, Kim Saxton, Michael Cloran. In this episode, we talk with Michael Cloran, who created the technical ocean of the Titanic Effect. This ocean covers a lot of concepts that in general describes the process of building up technical debt as you begin a technical project, such as a code base that is difficult to edit and modify, architectural decisions that were made early on, or it could be processes where your developers aren’t following up on best practices. He also shares some of the technical debt that he can now recognize he created in some of his earlier projects.

“When it comes to technology, as a founder, stop thinking that you can abdicate. You’re going to have to read and understand a little bit about design, and this is a great place to start.

— Michael Cloran

Topics in the episode

  • The three seas of the technical ocean: validation, design, and development

  • Biggest sources of technical debt within each ocean

  • The importance of running a quick test to validate a concept

  • False hope drift of icebergs

  • Value of building a vision in the early stages

  • Exercises in building a vision

  • Divergence tax

The Titanic Effect with Kim Saxton (Series Part 2 of 3)

The Titanic Effect with Kim Saxton (Series Part 2 of 3)

Today we are doing part 2 of our 3 part series on the Titanic Effect (link:, a book by Todd Saxton, Kim Saxton, Michael Cloran. In today’s episode, we talk with Kim Saxton, who spearheaded the marketing ocean. With her 20 years of experience working with and investing in start ups, as well as her professional career, she has become specialized in marketing, and more specifically segmentation. She details the different seas within the marketing ocean, which are segmentation, positioning, and implementation.

Topics in the episode

  • Importance of categorizing customers based on need, rather than demographics

  • Experimenting with Facebook ads

  • Pivot phenomenon

  • The 4 P’s of Marketing

  • Selling features vs benefits to your customers  

  • Importance of consistency in social media for branding

  • Value in use pricing

  • Biggest mistakes companies make that can lead to hidden debts

“Sometimes the problem in segmentation isn’t that you aren’t talking to the right people, it’s that you haven’t identified the thing that’s different and better that they would love.

— Kim Saxton

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The Titanic Effect with Todd Saxton (Series Part 1 of 3)

The Titanic Effect with Todd Saxton (Series Part 1 of 3)

Today we are doing something different, and kicking off the first of a three-part series on the Titanic Effect (link:, which is a new book written by Todd Saxton, Kim Saxton, Michael Cloran, about startups and the journey they go through. In today’s episode, we talk with Todd Saxton, and how the book was created. He said that through decades of experience working with startups, the writers noticed patterns in terms of icebergs startups run into, that end up limiting their potential or sinking them.

“We hope it’s more than just a book. We do hope it translates into some ideas and tools that actually help startups be more successful.

— Todd Saxton

Topics in the episode

  • Pros and Cons of “pivoting”, and the effects it has on your value proposition

  • Two most common Hidden debts of a startup:

    • Integration of strategy

    • Imbalance

  • Process of naming “Titanic Effect”

  • Establishing a trial period with clients to be the most advantageous for your business

  • How to motivate and coach people in ways that are helpful

  • The curse of “third-sies”

  • Using a tiered labor pool as a hiring strategy in a startup

Quillo with John Dickerson

Quillo with John Dickerson

In this episode, I talk with John Dickerson, founder and CEO of Quillo, a new mobile communications platform, designed for the human service industry. He explains that Quillo is a platform designed to engage, inspire, and build relationships to solve the problem of high turnover within the disability field. Workers in this industry are out in the field all the time. They don’t have a network of people and coworkers that they’re connected with. They feel like they’re on an island. Quillo resolves this issue.

“Culture in an organization is so important. We want to grow, but we want to bring the right people on board and meet those needs for folks we’re looking at.

— John Dickerson

When employees feel valued and that they are making a difference, a company is much more likely to have higher retention, and save the cost of a new hire. John shares that the two pillars of Quillo are positive psychology and well being of employees. He explains that when a client implements the platform, starting with the leadership, it can help to build relationships and culture within the company.

Topics In The Episode

  • Helping users generate their own content

  • Being mindful of the culture being created throughout the growth process

  • Related verticals in which Quillo could be implemented

  • The effects of focusing on positive communication

  • Value of appreciative inquiry

  • Book recommendation: The Power of Habit, by Charles Duhigg

Olio with Ben Forrest

Olio with Ben Forrest

In this episode, I talk with Ben Forrest, founder, and CEO of Olio. In the healthcare technology industry, Olio simply is a care collaboration technology that drives to build an ecosystem for our hospital providers to providers within different silos to communicate and collaborate in real time more efficiently. Ben shares the current status of Olio, and that it is a team of 15 people, evenly split between product and sales and marketing.

“Now, healthcare professionals are being forced to work together, and there needs to be secure, really efficient ways for them to do their jobs.

— Ben Forrest

He details the length of the sales cycle and the difficulty Olio faces in breaking through the noise in the healthcare technology industry to reach their customers. He also illustrates the impact that aging baby boomers have on healthcare, and how Olio is building their roadmap to address the changes that are coming to the industry.

Topics In The Episode

  • Delivery and implementation of the platform within their customer’s networks.

  • Differentiation between Olio and electronic medical records (EMRs)

  • Driving philosophies of Olio

  • Measuring success

  • Marketing strategies to reach their customers