Wicked Sheets with Alli Truttmann

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In this episode, I chat with Alli Truttmann, founder and CEO of Wicked Sheets. You can learn more about Wicked Sheets here: https://wickedsheets.com/

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I’ve always seen competitors as a way to measure your landscape and market size. […] We have four competitors in our space. We all charge the same thing. The fabric is made the same way. […] Our competitive advantage is being certified by the asthma allergy friendly organization.
— Alli Truttmann