DeliverEnd: Making deliveries safer for marketplace buyers and sellers


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DeliverEnd makes marketplace platforms, like Facebook Marketplace and Craigslist, a lot safer and more convenient for the buyer and seller. In my conversation with Nick Turner, the Founder and CEO, he shares the personal experience a close friend had that motivated him to make these exchanges safer. DeliverEnd works to replace the in-person meet-up that usually takes place between a buyer and seller, and instead the transaction takes place with a live video chat, and the use of drivers to deliver the product. 

Content warning: this episode contains descriptions of events around violence, traumatic experiences, and death, which some readers may find triggering. 

Topics in this episode

  • Using gig economy to contract the work 

  • 3 levels of verification

  • Launch of the app

  • Launch strategies in new markets

  • Looking toward partnerships with large entities in the market

  • Applications for the app and other kinds of deliveries, outside of marketplace platforms

  • Why DeliverEnd is starting in the marketplace, as opposed to going with a B2B strategy that could possibly be more profitable


Transcript

Mike Kelly:                          Today on the podcast we have Nick Turner, who is the founder and CEO of DeliverEnd. Nick, welcome.

Nick Turner:                       Hey, how's it going?

Mike Kelly:                          Why don't we start with a quick pitch for DeliverEnd and what you do.

Nick Turner:                       Okay. So what we do at DeliverEnd is we make marketplace platforms like Facebook Marketplace, Craigslist, Offer Up, Let Go a lot safer and more convenient for the buyer and the seller. So we replace the in person meetup with a live video chat and then we escrow the financial transaction electronically within our app. Then we have drivers similar to Uber and Lyft pick up the item and deliver it. And then on top of that we have masked locations, so the buyer and the seller will never know where each other live. Everything's generated through your username, so if you post a couch or a laptop onto Facebook Marketplace or even Craigslist, and you add in your DeliverEnd username, I can copy it, paste it into the app, and I can communicate from there to have it picked up and delivered without ever having to meet you, and I can verify the item through the video chat.

Mike Kelly:                          I have so many questions. First, that's awesome. A couple of questions that occur to me, is it your driver or are you leveraging other service drivers who might be in the marketplace already or is that secret sauce? I'd love to just know from a business model perspective, how does that work for you?

Nick Turner:                       Yeah, the drivers are just like Uber and Lyft, so they're 1099 and they're already in the gig economy. Some people would like to test it out to enter the gig economy because if you see an Uber driver, they'll always drive with like Lyft typically.

Mike Kelly:                          So they are, but they are your drivers directly. You're not partnered with Uber within a given market in leveraging them through a service that they have or something like that?

Nick Turner:                       No, we can't say that they're our drivers since they're contractors.

Mike Kelly:                          Understood. Yes, yes, yes. I got it. All right, fair enough. Totally get that messaging. Check. And then if the driver has no knowledge of the transaction, right. So if something happens between the time I do a video chat with somebody and when that driver goes to pick it up, that driver is not a fail safe, they're not going to be able to say, yeah, that clearly has damage, the buyer's not going to want that or something like that. They're really just picking up whatever they're told to to pick up and take it. Right?

Nick Turner:                       Yeah. we have three levels of verification.

Mike Kelly:                          Yes.

Nick Turner:                       The first one is through the marketplace. So whenever you just see the item. And then the second one is when the buyer and the seller a have the live video chat through the app to ask questions. Like just like we're meeting in person but it's just through like FaceTime. And the third one is when the driver actually gets to the seller's location. He or she will start the video chat with the buyer and they can say, hey, is this the correct item? And they're like, yeah. They're like, okay, is this the same condition that you saw in earlier? They're like, yep. And then we just pick it up and deliver it.

Mike Kelly:                          Oh nice. So the driver facilitates that at the point that they do that.

Nick Turner:                       Mm-hmm (affirmative).

Mike Kelly:                          Okay, cool. So then is that ... So I'm to get into the software there for a second. So you've got the marketplace itself, you've obviously got an app then for the driver, who's doing that verification and route and all of that would assume all the logistics routing that you would have in any business like that. What else is floating around there that I might not be thinking of?

Nick Turner:                       We were building out some IP around our panic button that we're hoping to license out Uber, Lyft, Postmates, Door Dash. I just saw today that Lyst is getting sued, because a lot of their drivers, well if a user of the app felt threatened by one of the drivers and now they're trying to go back and look at safety precautions. But Lyft, I mean they just rolled out that huge marketing campaign where you can call 911 through the app. But it's on your cell phone anyway, so you can call 911 regardless.

Mike Kelly:                          Right, Yes.

Nick Turner:                       And you're on the phone in the backseat, so it's kind of obvious that you're talking to 911 operator. What we came up with was a panic button that counts down from five and then it releases your information to the 911 operator dispatch.

Mike Kelly:                          Paint a picture for somebody who's listening. Any vanity metrics at all that you're willing to share or want to share for kind of where you and the team are at on the journey. That can be number of employees, revenue transactions on the platform, number of users, items listed, whatever that is, well I guess you don't list the items, right? You plug it into another platform, but we'd love some numbers on where the business is and paint that picture for our listener.

Nick Turner:                       Yeah. So we're three weeks away from launching our app in the Apple store, we have 15 people working on it on our team. From there we've done over 2000 deliveries, over 700 plus customers. Got some really good traction from some market leaders who have reached out to us and looking at partnerships and we just have to prove that we can scale and then once we can prove that, then it will only make sense to integrate with like a market share leader.

Mike Kelly:                          Like an online place to sell used goods, for example.

Nick Turner:                       Yeah.

Mike Kelly:                          All right, so when you think about that launch, talk to me about what that looks like. Are you launching in specific cities at a time or how are you guys approaching that?

Nick Turner:                       We're going to launch an Indy and the surrounding metros first and then we're going to start focusing on outside of Indiana. So Cincinnati, Ohio, Columbus, Ohio, Cleveland, Louisville, Kentucky, and like parts of Michigan. And then we're going to hit Chicago. Once we prove that we're scalable in the first three to four markets, then that's when we're going to go after like our next capital raise and really like ramp up because we'll already know what it takes to enter the new markets and we'll have enough spin to really take on Chicago, which is like a huge deal. Because once we scale up and we can enter Chicago efficiently and well and operate well, everything else we can just launch in multiple cities from there.

Mike Kelly:                          Yeah. Have you raised capital yet?

Nick Turner:                       Mm-hmm (affirmative).

Mike Kelly:                          Okay. You did. All right. I was going to say, team of 15, like you must have done so. Okay. Got it.

Nick Turner:                       Yeah.

Mike Kelly:                          Right on. No worries.

Nick Turner:                       Yeah, we're still in our seed round right now.

Mike Kelly:                          Okay.

Nick Turner:                       Hopefully we're closing it soon.

Mike Kelly:                          That's awesome. When you think of launching in a market, is it as straightforward as I think it is? That's going to be finding drivers, so it's driver acquisition and then marketing to get people to know that the app is there and that they can download it and use it at. Any other magic in there from a, from a rollout perspective that I'm not thinking of?

Nick Turner:                       We're going to do a ton of grassroots, and with each market that we enter we're going to try to partner up with local authorities so that it's more of a community safety feature because right now a lot of people transact the items at police stations.

Mike Kelly:                          Is that real?

Nick Turner:                       Yeah.

Mike Kelly:                          I didn't know that.

Nick Turner:                       Yeah you can go to the police station, but it's like no police officer there. They just have it under surveillance. But even-

Mike Kelly:                          So wait, like we literally just pull in with our cars in a parking lot at a police station. You would get out, give me the radio that you're selling me and I'd give you 50 bucks.

Nick Turner:                       Yeah.

Mike Kelly:                          That's weird.

Nick Turner:                       Yeah.

Mike Kelly:                          I'm sure the police love that.

Nick Turner:                       I know. I know. And there's some videos online of people actually being robbed while at a police station, which is crazy.

Mike Kelly:                          That's baller. Okay.

Nick Turner:                       Oh yeah.

Mike Kelly:                          That is, yeah. Okay.

Nick Turner:                       Yeah. So when we enter the new markets and we partner up with local authorities we'll have a better community like aspect and sense. So whenever we have an event, it'll be DeliverEnd plus the local police department or fire department.

Mike Kelly:                          Have you started those conversations here locally?

Nick Turner:                       Mm-hmm (affirmative).

Mike Kelly:                          Can you talk about how those have gone?

Nick Turner:                       They're still going. We have to do a few tests with the police department. Still talking with the Sheriff's department as well, and a few people to work on the integrations and everything because it is another thing for the operating system.

Mike Kelly:                          Yep. Another thing for them. Yeah.

Nick Turner:                       Yeah.

Mike Kelly:                          All right. So partnering with local authorities on rollout a part of the strategy. Anything else from a rollout perspective when you think of going to a new market?

Nick Turner:                       Yeah, some of the mom and pop stores and different grocery chains and everything. We can do the deliveries with them, and instead of being a cost to them, we can actually be an added revenue stream and a just profit share. So we'll give them a percentage of each delivery that we execute, which will allow them, like say if we partner with a local, Needler's but they're in Cincinnati, we can partner up with Needler's and whenever a consumer pays like to have their groceries delivered, we give them a percentage of that. So it'll pay for the hourly wage of the people who are pulling the groceries for them so it doesn't increase their burn rate actually gives them more revenue.

Mike Kelly:                          Okay. So this isn't just for Craigslist and other places where you're buying personal use stuff, you could deliver anything.

Nick Turner:                       Yeah, so we're cloning our app and we're making it to fit different industries, because our overall process is literally the exact same. A huge differentiator is that live video chat, because if you're getting your groceries the driver can live video chat you your groceries, is everything here? Show you the grocery receipt, and is like, okay, like is this the right kind? If they're like, yeah, no, then you can handle it from there. Even with restaurants, GrubHub, Door Dash, all of them, they charge the restaurant to do the deliveries and so that will pay the restaurants to do it. We can actually have the live video chat showing everyone like, oh this is your food, so this is the correct food, this is everything that you need. Right? And then we can just pick it up and deliver it, because I can't count how many times I've ordered food and not everything was there or it's the wrong food or something.

Nick Turner:                       And with the video chat, that small little add on changes, everything. Even on our driver's side, we're going to have like one driver app for all the drivers and they can literally turn on and off like each feature, like they can accept food deliveries, grocery deliveries, they can do one of the, it's deliver works and that's for construction companies and we're looking at integrating like Lowe's, Home Depot, Ikea, their APIs into our app and having it to where you're on a construction site and you're a project manager and you're running low on two by fours, you can go on the app and order the two by fours and have it delivered right to your site, because with construction companies, they have the contractors that are there and then if they're running low on materials, or they forget the material they have to go out to Lowe's or Menards to pick it up, or Home Depot and pick it up and then it takes time for them to get there and then they it walk around the aisles, pull it, and then pay for it, and then load it, and then they'll go take a smoke break or lunch break, and then they'll come back to the work site and a full run a little bit slow then have to unload everything and then get back into the flow of work.

Nick Turner:                       So what this is doing is allowing the construction companies to actually hit their milestones a lot faster and more efficiently because everyone's on the work site, and the lunch break is a actual lunch break instead of just driving around. I'm not saying everyone just drives around when they're a construction worker, but the majority of the company owners that I've spoken with, they're like, yeah, like we send someone out to go pick something up, it takes like two hours. And I'm like, well instead of you having someone take two hours, we can just go pick it up and deliver it for you because once you pay through the app they automatically pull the items off the shelves and it's just sitting there waiting for us to get there.

Mike Kelly:                          Yeah. So then on the driver's side, the only complexity that you're adding there is that they'd have to qualify the vehicle just like you would for certain types of trips. If you're an Uber driver, you have to qualify the vehicle for certain types of app jobs that you would turn on.

Nick Turner:                       Yeah. Yeah.

Mike Kelly:                          That's nice. So you said there's a competitor in that space that's already doing that, Job Works?

Nick Turner:                       No, no.

Mike Kelly:                          No, there's not there. Is there anybody doing that? What you just talked about with construction sites?

Nick Turner:                       There's one, no, there's two startups that are doing it. They just started up this year. One's in Atlanta and the other one's in, I believe in Michigan. Oh no, they're in Canada. Yeah, they're in Canada.

Mike Kelly:                          Right on. So let's get into the market differentiation competition piece of this and which maybe we'll start with a specific question. So if I've heard you're potentially marketing to somebody who's running a construction company, you're potentially marketing to me because I buy a bunch of stuff on Craigslist, you're potentially marketing to my wife because she gets food delivered. So that's a lot of different customers who all probably have a different expectation for message and how it works and level of comfort. Maybe with doing some of this stuff, if I've ordered 50 Grubhubs like I'm there, right? I'm in, but if I, maybe if I'm running a small construction company, I've never done anything like that, it's a whole different process to educate me on how it works and stuff like that. Talk a little bit about how you're thinking about how do you get that message out as part of a campaign when you're launching? Are you going to do that by segment slowly over time or do you have very specific different things that you're doing for each segment? I'd love your thoughts on how you're going to do that.

Nick Turner:                       Yeah, we're going to focus on the marketplace first. So we're going to focus on one vertical and then get really good at executing that vertical and then we're going to roll out Deliver Works with the construction companies and then do the food delivery and everything else.

Mike Kelly:                          Will all of those be different brands or will they all fall under the DeliverEnd brand?

Nick Turner:                       I'm thinking about it right now.

Mike Kelly:                          Don't know. All right, that's cool.

Nick Turner:                       I'm not sure. Yeah.

Mike Kelly:                          That's all right. You don't have to have the answers man. That's all right. That's super interesting. Okay. All right, so you focused on the marketplace piece first, which is the secondary used good stuff, right? That's Craigslist, Facebook, things like that. Okay.

Nick Turner:                       Because if you look at Facebook Marketplace, Craigslist, Offer Up, Let Go, Next door, none of them have a safe, secure way to transact the items or to keep you safe. We're here to change that.

Mike Kelly:                          Yeah, man. I've done some sketchy Craigslist purchases in the past. Yeah.

Nick Turner:                       Yeah.

Mike Kelly:                          Thank you.

Nick Turner:                       Yeah, I've almost got, and what helps is we get rid of the flakiness from the buyers. Whenever someone goes through us, the seller knows that they're really serious about purchasing the item because I already paid for it. So they don't have to literally wait and be like, oh I'm waiting for this person to come at five. I'll let you know if they buy it or not. You don't have to worry about who you're meeting, or what they're going to be like, or where you're purchasing something from. Because if you're in Carmel and you're pursuing something from the West Side of Indianapolis, which is kind of rough, but if you're purchase something of there, or if you see something from there that you like, then there's no like, oh, I don't know if I should get that. You can just go on the app and verify it through the communicating with the seller and get it picked up and delivered right to you. that's another thing, so with the item verification we also eliminate scams and fraud from happening because you can verify the item without meeting the other person in person.

Nick Turner:                       We were testing out the app and everything and I was on the marketplace, looking around for things to literally just test it out and use it.

Mike Kelly:                          Oh yeah.

Nick Turner:                       And there was a living room set and I was like, I could just test out, get some new furniture out of this and figure it out.

Mike Kelly:                          And you get somebody else to deliver your furniture.

Nick Turner:                       Yeah.

Mike Kelly:                          That's amazing. All right.

Nick Turner:                       I was going through it and I was communicating with the seller. There's different red flags that appear whenever you're buying and selling on the marketplace, and we're going to list that like inside of our app as well. Some of it is price, and then also the images of the item. Like if there's a screenshot of it, pretty obvious that that's not what it is. Yeah. If you're on the mobile, make sure you look at it on a desktop as well because some of the screenshots that go through mobile, you can't see it on a desktop.

Nick Turner:                       So some of the people that are trying to scam you, they don't look at it on a desktop. You can literally, like they just looked at it through mobile and they're like, Oh you can crop it and this and that, no, it shows the whole picture. Whenever I was looking at it, I was like, okay, well I would like to go through DeliverEnd with the seller and they're like, oh, what's that? And I did a quick explain like what it was. And then I sent them the link to our website, and through the link you can sign up to download our beta.

Nick Turner:                       They're like, wait, so you're telling me that you don't have to come and meet me? And I was like, yeah, I don't, I can literally pay for the item and pay you without ever meeting you, and I can just verify the item through this live video chat. The person was like, well, so I take it you're not just going to come? And I was like, no, I don't have to come. I can have a delivery driver pick it up and deliver it to me. And they're like, well it's sold. And I was like, what? I was like, I was just looking at it, and then they circled back and they're like, okay, like we can send you more pictures of it. And I was like, this is a little sketch. So I was like, yeah, sure, send me a few more pictures of it. And I'm at this point I already know like what's going on.

Mike Kelly:                          Right, right.

Nick Turner:                       So I started playing with them. I'm like, oh, so this is the image of the couch that you have. Can you set a remote on the corner of the couch and just take a picture of it? So I know that this is legit and they're like, I'm not at home right now. I was like, well then how'd you send me a picture of the couch? And they were like, uh, and then they went and deleted the whole post. So there's so many, and that's just one story, but there's been so many things that have happened through the marketplace with me, checking things out, and it's recent to that people are just desperate and not really caring about others. So they're just all about getting what they can fast versus just working for and a lot of the crimes and everything that happen, they're not looking at the item, they're looking at what you have to take from you.

Nick Turner:                       So there was a another post, a lot of them don't make it to the news. So the way that the marketplace can keep track of all these crimes is just through news outlets and that's it. They don't have any records of police stations or anything like that because that's just a ton of data. Some of it, a lot of these things don't even hit the news. There's so many posts on Facebook I get tagged in that people are just explaining, like, oh, there was a guy, it was two months ago here in Indie, he was in Greenwood and he was selling a phone case, and it was for 15 bucks, and he ended up getting pistol whipped and they robbed him of the phone case, and also his wallet, shoes everything. And he just went to Facebook went on a rant about it, but a lot of people were like, oh, call the cops, call the cops and then he was like, well if I call the cops what are they going to do?

Mike Kelly:                          What are they going to do? Yeah.

Nick Turner:                       What can they do?

Mike Kelly:                          It's not that they don't want to do anything, but what do they have to go off of? Right?

Nick Turner:                       Exactly. And they have way other like bigger things to worry about. We're hoping to make sure that, make it easier for everyone involved. The buyer and the seller, even police officers whenever they're going to a, because we can set, like our panic feature as a separate app and build whatever around it so that people can just have it on their phone. It'll just be a better and safer environment for everyone because one, the 911 dispatch an explain everything to the police officers, and there won't be anything hidden whenever they arrive. So they'll know exactly who's the suspect, who's like the victim and everything that's going on instead of just vocal, like just through the phone.

Mike Kelly:                          Why do you think this hasn't been done before? Craigslist has been out there for ever, and there has been a ton of new, much better software entrance into the market. You rattle off a handful of the newer ones, which conceivably could create much better user experiences than Craigslist, and have in many ways in many ways, have created better user experience, but they've never gone after this. Why? When you talk about your business, it seems particularly in the day of Uber, right? It seems obvious. Well yeah, isn't hard, like rocket science. I'm sure it's hard, it's not rocket science to come up with the idea of there's got to be a better way to deliver this stuff or make these transactions happen. Why wouldn't Let Go or one of the other established marketplaces make this investment?

Nick Turner:                       I feel like the reason why they didn't start this is because honestly I feel like they don't want to be in competition with Amazon, because in a way, at the end of the day they're a marketplace and just like a public marketplace, but-

Mike Kelly:                          But Target is a marketplace and you feel safe when you, well maybe not all Targets, but I'm sure in most Targets you feel safe when you walk into Target. I feel like that is a part of building a marketplace though, isn't it?

Nick Turner:                       Yeah, but with Let Go and Facebook and all of them and even Next Door, I'm not sure like why they haven't started, but I'm just guessing that they just, one, probably just didn't think about it. They just wanted to, there's so many things that have happened, like the Craigslist killer and then Craigslist never changed their platform. There's been countless murders.

Mike Kelly:                          I'm not sure that anybody even knows where the code to Craigslist is anymore.

Nick Turner:                       Yeah.

Mike Kelly:                          Like it's, yeah.

Nick Turner:                       It's just there.

Mike Kelly:                          It's just there.

Nick Turner:                       Yeah.

Mike Kelly:                          It's part of the internet.

Nick Turner:                       Yeah. It's pretty fascinating to me that they haven't really went the extra mile to prove safety. But a lot of people don't use it. But the marketplace is still growing at a rapid pace and it's absolutely crazy how fast it's growing.

Mike Kelly:                          So when you talk to, well I'm making this assumption based on something you said before, you're in talks with some of these marketplaces right now to potentially be integrated into their platform? Yeah. Okay. I won't ask which ones, but when you're talking to these marketplaces, are they looking at this like, wait, why aren't we doing this? Or are they like, oh yeah, this is amazing. We're so glad you're doing this because we don't want to be in the business of drivers and we don't want to be in the business of you know ... What's your read as part of those conversations as to how it's being received and is this something where they're like, yes, we'll love to use you while we figure out how to build this ourselves or is it more like, oh no, we really don't want to be in this business. We're so glad you're doing this.

Nick Turner:                       Yeah it's that. Yeah.

Mike Kelly:                          Really? Why do you think that is?

Nick Turner:                       Well, one, we have a patent.

Mike Kelly:                          That's a good reason. You have a patent or are in the process thereof, Good enough, safety first.

Nick Turner:                       And then it beat out some of the, like a big huge marketplace leader.

Mike Kelly:                          Dude. That's awesome.

Nick Turner:                       Yeah.

Mike Kelly:                          How long have you had that?

Nick Turner:                       Since 2017.

Mike Kelly:                          So that's not long.

Nick Turner:                       Or 2018, yeah.

Mike Kelly:                          Okay. Yeah, that's not long. So you're just getting started. I thought you were going to say like 2012 or something the way you were pausing there.

Nick Turner:                       Oh no.

Mike Kelly:                          Like, whoa.

Nick Turner:                       No, we're just adding some revisions to it, making it stronger. And just keeping opening for whenever potentially have an acquisition.

Mike Kelly:                          Yeah. You're still building stuff out, for sure. Okay. How do you think about, so you have this vision for once you have the core platform, you can spin up different brands based on the technology in the markets that you're in and that you're having success, which is great because in each one of those new brands, it allows you to leverage the things that you have, apps already on people's phones, drivers in the market, it's a great strategy. Love that. But when you think about those early roll outs, so let's say you have DeliverEnd in, I'll create a scenario, you have DeliverEnd in Atlanta, Cincinnati, Indianapolis, Chicago and Kansas city, and it's doing well in all of those markets. So now you think to yourself, okay, it's time to roll out, we're going to roll out, Deliver Works and you roll it out to those same markets thinking you'll capitalize on the infrastructure that you have in those markets. And at the same time, let's say you roll out whatever the deliver groceries, whatever the next brand is. So you light up two of those and what you find is Deliver Works is effective and Atlanta, Indianapolis and Chicago, but is ineffective in Cincinnati and Kansas City, and deliver groceries is effective only in two of the markets but not the other ones, but it's not the same two market, it's different markets.

Mike Kelly:                          How do you think you'll filter through the noise of did we just do a bad job marketing in that market? Is it just a poor fit for that market because maybe there's not enough construction in Chicago, there's any number of reasons why something fails in a market and one of the things that's hard in any startup is filtering through that noise to understand product market fit. One of things I can imagine is as you start to roll out multiple brands, you have a multiplication of product market fit problems. What are you in the team thinking right now in terms of how you start to filter some of that out or control your roll outs in a way that allow you to not have that problem?

Nick Turner:                       Oh, with partnerships. So we'll partner specifically with the construction companies and with the grocery stores so that, and with that I'm sure that grocery stores will market us too.

Mike Kelly:                          So it's not you pushing it out, it's Kroger or whoever. Okay.

Nick Turner:                       Yeah. So with the construction companies, we can save them money and increase their clientele, better user experience, everything. We've done deliveries for construction companies here and literally the homeowner was like, wait, so is this an extra charge for us, what's going on? I was like, no, the construction company actually reached out to us to do these deliveries so they can execute this lot faster for you because you want your basement done today, not tomorrow.

Mike Kelly:                          Well and they want those employees on another job site tomorrow, right?

Nick Turner:                       Mm-hmm (affirmative).

Mike Kelly:                          Yeah.

Nick Turner:                       The customer was like what? They did that for us? And I was like, yeah. So it was a huge satisfaction boost and they're like, oh like I'll use you guys again because you went the extra mile, and people love feeling gratitude towards them. People love feeling whenever someone's nice to them. With us it's just making sure a product market fit is just our sales team reaching out to these construction companies in these markets and explaining the whole process to them.

Mike Kelly:                          So that B2B sale feels way less risky to me than DeliverEnd, which is an open ended marketplace where you've got to get to one side of the two sided marketplace, and then even once you get that one side, you still have to get the other side to play ball. What's the thought process there in going towards the general open market versus a B2B sale, where I feel like as the founder you're a little bit closer to the problem. Because you can be in that phone call when you talk to a construction company, you can't be in the room when somebody is to make the decision, what's this DeliverEnd thing and should I try it? Can you talk about that a little bit?

Nick Turner:                       Yeah. I feel like we're the perfect fit to solve the last mile solution, or the last mile problem that's been killing companies for awhile. The reason why I chose to go after the marketplace side is that's what I'm passionate about. I'm super passionate about people and making sure that they're safe. The reason why I started the company is one of my friends was robbed at gunpoint and he called me and he was like, hey, it was broad daylight, he was with his girlfriend, they were selling an iPhone and he was like, the last thing I thought it was someone was going to pull out a gun out on me. So I was like, well there has to be something out there that you can use for later on, if you ever want to use the marketplace again, and there wasn't.

Nick Turner:                       So I started doing more research on it and I kept seeing all these different crimes happen across the US from that and July of 2017, he was in Jacksonville, Florida, he was killed in front of this fiance and his two daughters who was two and four over getting a free puppy from Facebook marketplace. And they're not supposed to post animals on Facebook Marketplace, but they did. And then the guy got away with it that shot him. And then there was a 18 and 19 year old who killed at 32 year old dad in Alabama over iPhone 10, and the 18 year old was driving and the 19 year old actually pulled out the gun and killed the 32 year old, and 18 year old just freaked out and just fled, just drove off. He was now an accomplice murder and he's serving life in jail. Even in Chicago, just this past month, there was a woman that had her baby cut out of her own stomach and they kill her and her mom. She goes on the marketplace searching for a stroller, and it was in Chicago. They killed her, the baby survived. And they just, crazy things happen out there.

Nick Turner:                       So my huge passion people and making sure people are safe. Yeah, the B2B part will be solid for us as a business, but that's the what got me started into this venture is making sure that people are safe. So I want to make sure that the people are safe and then we can focus on the businesses and everything else.

Mike Kelly:                          I have so many more questions now. We don't have time so I can't keep you that much longer. All right. I might have to have you back on a round two at some point. If people want to learn more about, well actually, let's see. This will go live in four-ish weeks. That'll be November 1st ish. Will you guys be live November?

Nick Turner:                       Mm-hmm (affirmative).

Mike Kelly:                          Yeah, so people can download the app and get going if you're listening to this. That's awesome. All right, well good. Like to hear that. So it'll be DeliverEnd in the app store. Use it. All right. And then if people want to learn more, where else can they go?

Nick Turner:                       Just deliverend.com, check out our Facebook page, Instagram, LinkedIn, all those platforms. If they have any questions, they can email me. Just ask to talk to me. I'm open. I love, I'm super hands on, so I love speaking with potential customers and also past customers to make sure that they're doing well and happy.

Mike Kelly:                          Do you know, man, I should ask this before. Do you know how many repeat users you have? What percentage of the people who run a DeliverEnd transaction do it again?

Nick Turner:                       43%

Mike Kelly:                          Hell yeah.

Nick Turner:                       Yeah.

Mike Kelly:                          Well done.

Nick Turner:                       It was a lot.

Mike Kelly:                          That's a lot.

Nick Turner:                       Yeah.

Mike Kelly:                          That's awesome. We'll end on a high note, dude, that's amazing. That's great. Particularly for a beta. That's awesome.

Nick Turner:                       Yeah.

Mike Kelly:                          All right, man. Thank you so much for taking the time. You are doing amazing work. It's really cool. Thank you so much for what you're doing.

Nick Turner:                       No, I greatly appreciate it.