In this episode, I talk with Marie Maher of Synapse Sitters. It is an online community that connects parents of children with special needs to pre-qualified babysitters. The pre-qualified status means that each sitter has a verified education or employment background within human services. Marie shares how she started Lullaby Sitters in 2014 and Synapse Sitters was a pivot from that company, in response to her son’s diagnosis of being on the autism spectrum.
Marie explains the user experience on the website, as well as the experience for prospective sitters. She details the implementation of campus ambassadors in their growth strategy, as well as other avenues for future growth, such as a scheduling feature and mobile app.
This month is Autism Awareness Month. Please share this episode on social media to help get the word out.
Topics In This Episode
Structure of monetization
Current status of Synapse Sitters
Importance of word of mouth for growth and referrals
Differentiation among the existing competition
Biggest lesson learned in this industry
The difference between the idea and the execution
Mike Kelly: Welcome to the Startup Competitors podcast. Today we have Marie Maher, who is the founder and CEO of Snaps Sitters. Marie, welcome.
Marie Maher: Thank you, thank you for having me.
Mike Kelly: All right, let's start with a pitch for Synapse Sitters. What do you guys do?
Marie Maher: Sure, so Synapse Sitters is an online community that connects parents who have children with special needs to pre qualified babysitters. When I say pre qualified, that means that we actually verify that each of our sitters have some type of either education or employment background within human services. So think your special education teacher, ABA therapist, nursing student, so anyone studying or working within those fields.
Mike Kelly: And walk me through ... well, two sided marketplace, so let's do both sides of the marketplace. If I'm a parent, walk me through my user experience, maybe first time user.
Marie Maher: Sure, so how it works for parents is that our site is subscription based, so parents would pay a monthly fee of $29.95, they would go online and create a profile listing their needs, expectations, pay rate, schedule and such. And they would then have access to our network of pre qualified sitters. Now, sitters would do the same thing, however it is free for them to join. However we need to verify their education or employment experience within human services. Once they are approved they then have access to our parents online.
Mike Kelly: Okay, and then do you facilitate the financial transaction as well? Or are you just making the match and then it's kind of like when I go home and I have to pay my babysitter, I just slip her some cash? How does that work?
Marie Maher: Sure, so we are just a networking website, so what we do is just help facilitate the relationship building and we give parents and sitters better tools to make sure there's a mutually working relationship there.
Mike Kelly: Okay, awesome. Talk a little bit about current status of the company, how many sitters, how many parents, any stats you're willing to share around just overall status of the company.
Marie Maher: Sure, so currently we are approaching 350 qualified sitters, and we've helped connect over 100 families within the Indianapolis area.
Mike Kelly: That's awesome. And this is totally conjecture on your part, I'm not expecting you to know this. That ratio, so 300 sitters to 100 parents, does that feel like that's what it's going to be like when you scale? That feels like a lot of sitters to not a lot of parents.
Marie Maher: Sure, so that's something that really surprised me is the amount of sitters we have. I was not prepared to have this influx of sitters compared to parents.
Mike Kelly: And all of them are qualified, right?
Marie Maher: Absolutely. And what that lets me know is that within this particular market we're going after, we have people that want to help the special needs community, but they're also looking for opportunity, and sometimes that isn't something that's talked about hand in hand. We generally talk about a caregiver or this type of person is being a really great and wonderful person, but we don't really talk about how they should be able to make money, and that's something Synapse Sitters has done well. We're willing to do both, we're willing to highlight their education, their experience, their certifications.
Marie Maher: And something we push, that we don't require, we do ask parents to pay them a premium hourly rate, because they are the best people to babysit our children.
Mike Kelly: Got it. Any ratings, reviews on the platform for sitters or parents?
Marie Maher: Not yet. So, Synapse Sitters is actually a pivot from my previous company.
Mike Kelly: Yeah, let's go here.
Marie Maher: So, Lullaby Sitters. So how all this started was in 2013, I had our first child, my son. I just didn't like what was out there. And I had a friend who was a web designer and she thought "hey lets take this WordPress plugin, we'll make some edits, and we'll create a local networking website for babysitters here in Indy." I thought great, no problem. So that's where I was. I had originally no intention of going nationally, solving a different kind of problem, so it's been really cool to start as basically this mom who wanted to hang out with her friends and now be this CEO of potentially solving this national problem for parents who have children with special needs and people who are looking for more jobs.
Mike Kelly: Maybe you said this and I missed it, does your child have special needs?
Marie Maher: Yeah, so my son, three years ago was diagnosed as being on the Autism spectrum. So when I had Lullaby Sitters, everything kind of changed the moment we got that diagnosis. That's kind of how we pivoted to Synapse Sitters. I'm sorry, I didn't answer your question. To speak to the reviews, that was not added on the original platform, and something I've definitely learned in this journey is that you just want to build out one feature at a time and get feedback before investing. So that's something that's definitely on our radar, and we're looking to have done probably in 2019.
Mike Kelly: Okay. Talk a little bit about go to market strategy. So two sided marketplace, typically have a chicken and an egg problem, it's hard to get parents if you don't have any sitters, it's hard to get sitters if you don't have any parents. How did you address that?
Marie Maher: So that was a painful lesson I learned with Lullaby Sitters, you do not just open both sides and see what happens. What I've learned is that you need sitters. And even though they aren't technically our paying customer, as long as we continue to recruit sitters and pre qualify them and have the right type of candidate on our site, we will always have parents wanting to join our site.
Mike Kelly: How did you recruit sitters?
Marie Maher: So, we have relationships with advisors at universities, we go to what are known as service providers. So anyone that provides any type of service to a child with special needs. So think pediatrician, occupational therapist, speech therapist, ABA centers, and we let them know "hey we have extra opportunities for your employees," and it just had kind of a little bit of virality behind that.
Mike Kelly: Got it. And then once you had the sitters, talk a little bit about how you went about acquiring parents who have children with autism.
Marie Maher: So after we had our sitters, what I've learned is that a lot of our families are on Facebook, because there's a lot of support groups there. So that's something we've started to do heavily is begin advertising on Facebook. We've had some media hits, we've gone to and spoken at school townships, having a booth at the Indiana Autism Society Annual Fair that they have, things like that. Just anywhere ... again, kind of the same with our sitters. So, what I found is that our sitters, while we were recruiting at those places I just named, a lot of them get asked by families "do you know a babysitter? Are you interested in being a babysitter?" And a lot of times when they go directly to their service provider, that employer will have a policy in place that prohibits the employees from babysitting children that either get services there or attend school there.
Marie Maher: But they can watch or babysit a child with special needs outside of that. So those very sitters that we recruit ...
Mike Kelly: So you found the talent, you just have to find them people who they can help outside of their immediate network.
Marie Maher: Exactly, and those same people are the best to spread the word about us, because they can say "I'm sorry, I can't help you personally, but if you join Synapse Sitters ..." and that's been great for us as well.
Mike Kelly: So that traction, 100 families, 300 sitters, how long did it take you to get that built up here in Indianapolis?
Marie Maher: To get to that, we started probably officially ... it took one year. So it was last April when we were very comfortable with the platform, we knew we had our tipping point. We did our first founding 50 sitters, because that would create ...
Mike Kelly: Founding 50, I like it. Do they get a badge? Are they the founding 50 ...
Marie Maher: I wish. That would've been really cool, I should've done that.
Mike Kelly: It's never too late. They know who they are.
Marie Maher: Oh they certainly do. Because we knew that would create the tipping point of getting parents signed up and feeling like they actually had a pool of sitters to begin interviewing and choosing from.
Mike Kelly: So about a year. And how much of the Indianapolis market do you think that represents? Do you think that's like 10% of the market? Is that 90% of the market? So for a city of this size, where do you think that puts you in terms of market penetration?
Marie Maher: For a city this size, I think it's really low where we're at, right now. I think we've just done just a little bit of marketing and PR and I think that number will skyrocket.
Mike Kelly: Are those numbers available anywhere? Do you know how many autism families there are here in Indianapolis?
Marie Maher: We just have what the CDC gives us. So as far as Indianapolis, we were unable to find a number, and CDC just released that new number last year, that autism is diagnosed in 1 in 59 children.
Mike Kelly: So you can get that number back into it.
Marie Maher: So it's about 18% of children are diagnosed with autism. Now that's just autism. Now my site doesn't just serve the autism population. So autism is a cognitive disability, technically. So others include a speech impediment, ADD, down syndrome, and that affects one in six children. Sorry, one in 59 is not 16%, but one in six ...
Mike Kelly: Nobody's checking your math. It's fine. Anybody listening to this is in their car, you're good.
Marie Maher: Okay, good. So it's one in six, children with cognitive disabilities.
Mike Kelly: So that's great. So you have pretty far to go here in Indianapolis, talk a little bit about that. When you think of 2019, 2020, is that all focused on this immediate market and whatever happens in other markets is great or are you ... what are your plans to expand out into other markets and I'd love thoughts, if you have any yet which you don't have to, around how you'll approach that when you do think about going into another city. Particularly one where you're not physically in, which is always interesting.
Marie Maher: Exactly. So we are expanding within Indiana, so we have enough sitters to begin both parent and sitter signups in Lafayette, in west Lafayette. We have a campus ambassador that did a great job recruiting our sitters out there. We're currently looking for community and campus ambassadors in Fort Wayne, South Bend, and Mishawaka, and they will help us recruit our sitters, get the word out, and expand within those markets as well. So what we look for are areas, condensed areas, of service providers. So we've noticed that is a great place for us to begin recruiting sitters, it's a great first point of trust for parents to get referrals to us. So that's why I've chosen those cities.
Marie Maher: From there, I want to get ... so right now we're a web based app. From there I want to get a mobile app developed, I believe we have enough data right now to kind of see what functionality we need in a really cool and sleek mobile app. From there, we'll launch nationally in look alike cities like Indianapolis, again, the attitudes towards special needs, the condensed areas of service providers. That is what we will look at in city to city to begin launching nationally.
Mike Kelly: You brought up something I don't think we've ever talked about on this podcast, which is college campus ambassadors. And that's interesting, because I would say over the last nine years I've run across seven or eight startups that have had ambassador programs which have all looked a little bit different and it's an interesting way when you think about particularly finding the part of the population that you either want to serve or can help you get to the population you want to serve. Talk a little bit about how, if you can if you're willing to, how you set up that program, how you found your initial ambassadors. I think there's probably a number of startups out there who would like to do something like that and just don't even know where to start.
Marie Maher: Sure. So first of all, when I did Lullaby sitters, it was any type of sitter and any type of parent here. So I approached Butler university, IUPUI, the local campuses. And with what we were doing, it was much harder to get the advisors on our side. Because they have the direct line, they have these list serves, they're a trusted point for the students to get referrals for jobs, but with Synapse and the community we focused on and the fact that there hasn't been a solution like this before, us finding ambassadors wasn't that difficult because the advisors were really behind the idea.
Mike Kelly: Yeah, your cause.
Marie Maher: Oh absolutely. And we're at this age where everyone wants to be tied to a cause, and our ambassadors, they really feel like they can make an impact. We've really let them know, we're presenting a solution to people that have never had it before, they deserve a break, and our sitters deserve to make additional income at a premium rate. So really just our mission has made it a lot easier for other people to stand behind this and promote us.
Mike Kelly: Do you think of yourself as a social entrepreneur?
Marie Maher: No, I think of myself as a mom that wants to help other parents, honestly.
Mike Kelly: Great answer.
Marie Maher: You actually interviewed Kirsten Cooper. So when I was trying to figure out what I wanted to do with Lullaby ...
Mike Kelly: Or she interviewed me, it's still not clear to me.
Marie Maher: That is so Kristen though. She's just so magnetic and she just has this great way of conversation, right? So I had found the startup ladies, because I wanted to know what my next step was with Lullaby. And here I am, I've always thought of myself as a mom with a website. So I go and I'm fortunate enough to have coffee with her, and we're chatting, she mentions that you're a woman in tech. And I'm like "no Kristen, I'm a mom with a website." She's like "Marie, you had this website built to your specifications. You've developed software." And I had no idea, I'd just been so focused on solving a problem ...
Mike Kelly: Your founding story is the same as groupon's. They started with a WordPress site with a plugin and just started doing daily deals and it just blew up from there.
Marie Maher: Very cool. Very inspiring.
Mike Kelly: Seriously. It can start that simple.
Marie Maher: And it absolutely did for me.
Mike Kelly: Are you venture backed?
Marie Maher: No, so me and my husband, we have bootstrapped everything so far. I am VCI tax credit certified, so that's something ...
Mike Kelly: So that's in the plans then.
Marie Maher: Oh absolutely. We can help a lot of people.
Mike Kelly: I guess one of the reasons why I asked if you think of yourself as a social entrepreneur, because there's a lot of paths to funding for a business like this, right? Whether it's going to traditional angel investors or potentially going down the path of there's social entrepreneur specific funding available out there, there's a number of groups looking to support specific causes with specific outcomes. Have you explored any of that to date?
Marie Maher: I have not. So 2019 is my year where I am exploring and following through with finding funding. So 2018 was kind of "what are we doing? How do we give people what we want? How do we monitor their behaviors, listen to their feedback, and just kind of see where to put our money?"
Mike Kelly: And I don't want to turn this into a solicit for money, so we'll stay away from that. But I would love to hear use of funds at your stage when you think of ... you're going to raise x number of dollars. Talk a little bit about how that gets used in 2019 2020, what do you think that helps ignite?
Marie Maher: So we're needing to build our team, so we'll start there. Build out our technology, get that mobile app and marketing. So it's just kind of the three pillars that a lot of companies need to get going, we'll start there. The story is good enough, the solution is good enough, the plan we have to solve this problem, I know is good enough. So it's just kind of chipping away at my iceberg and getting everything built out. They say it takes what, three to five years to become an overnight success?
Mike Kelly: Seven to 10, sure.
Marie Maher: Sure, exactly. We're in year one of Synapse, and I'm already seeing the effect it could have on this community. And these are not like my girlfriends joining the site. These are strangers I don't know that I'm legitimately helping, and it's been great. Nothing is better. Yesterday, I got a text from a sitter and she told me "I just connected with this single mom on your website, it looks like it's going to work out, I can't thank you enough for the impact you're having." And that has just ... that's going to fuel me to be motivated to keep doing what I'm doing to keep adding to the momentum of helping people who haven't had a solution before.
Mike Kelly: Now we're going to hit the ADD part of the program where you just triggered a question there that I'm now going to go in random places, so I apologize for that. Talk to me a little bit about monetization. So, what I think I've gleaned is as a parent, I'm paying a subscription fee to get access to the sitters, but you're not necessarily keeping me in that relationship by processing payments and scheduling and stuff like that. Correct?
Marie Maher: Currently, no.
Mike Kelly: So, is that a problem? So right now, if I sign up, am I just paying the fee once, I find my one or two sitters I think I'm going to use and then I drop my subscription?
Marie Maher: So you could do that, and that's just kind of a hard game to beat out.
Mike Kelly: MVP stage, I get it.
Marie Maher: Absolutely. And building out the payment platform, quite frankly a lot of our parents and sitters either just do cash, PayPal, or Venmo. It wasn't something they're interested in. However, something I do want to build out that I know could solve the frustration is a scheduling piece. That includes doing calendar invites, even for interviews. I think that's something that can kind of help close the gap. But as far as keeping parents on the site, something I've learned is your child's diagnosis will never go away. So on other babysitting networking websites, people tend to leave when their children are around 11 to 13 years old. They're just done looking for a babysitter. That is not true for us.
Marie Maher: So we allow parents of teens and young adults up to age 20 right now, to join. They might not be looking for a babysitter, but perhaps a companion for their teen to learn life skills with, like going to the grocery store, going to a restaurant and how to handle money. Beyond that, I am looking to expand into adults. So we've had people reach out to me saying "my son or daughter is 23 or 26, can I join?" I tell them go ahead. I'm not going to police that. If you can find someone to work with, that's really all I care about.
Marie Maher: So we are looking to add the icon and search function when sitters join of "I am comfortable working with adults," and just kind of seeing what happens. So if we do that, we go from one in six children, we will then be adding to our market one in five adults with some type of special needs.
Mike Kelly: I'm sure you've asked this question of a competent lawyer at some point along the way. Do you carry any risk of liability if a transaction goes bad after you made the connection?
Marie Maher: No, so we do have the terms of service and we let them know we simply provide the network and the tools to connect. Parents, they have to decide who they're comfortable working with, and if for any reason everything checks out, the background check, their employment, their education, and they still have a gut feeling "I'm not sure if this is the right person," we encourage them to just move on.
Mike Kelly: All right. So let's talk about competition. Who else is in the space when you think of competitors for this product? What's the first one or two companies that come to mind?
Marie Maher: Care.com is a big one. Sitter city, urban sitter, the bambino babysitting app. Those are all babysitting networking apps or websites. None of them, there's no one that's specialized and focused on the special needs community, and also none of them pre qualify their babysitters. So you can join those sites, and usually there's one little box you click and it says "I'm comfortable working with a child with special needs," and that's it.
Mike Kelly: Got it. Any concern that if you do start to get traction that any one of those existing sites who has a little bit more mass starts to build out some of those qualification programs and invest a little bit more in going after that market?
Marie Maher: I don't think so, I don't think they're interested in the pre qualification process that we have, which is why I think it hasn't been done before. I think they're just more interested in keeping it as automated as possible. So we do have this HR piece to us that is our value proposition to these families, and honestly, I just can't worry about if they want to do this or not, I just have to keep doing what I'm doing. Maybe they'll buy me, that would be really cool. They've been in this longer than I have, and they haven't done any type of pre qualification other than background checks.
Mike Kelly: When did you start Lullaby?
Marie Maher: We officially launched that in 2014.
Mike Kelly: All right, so you've been at this for four to five years? Biggest lesson learned in the last four to five years?
Marie Maher: Just roll with it. Probably the biggest mistake I made with Lullaby is we hosted these things called Speed Sitting events, and it was basically like speed dating for a sitter that was the problem I was solving. Meeting a bunch of sitters in one location, it was safe, I didn't have to schedule eight different interviews, I can do it all within an hour. Over time, those were just hard to get people to attend, and I couldn't understand why. What I should've been paying more attention to were people's behaviors were shifting to more online or on their app. So it would definitely be paying attention to people's behaviors versus being told "I'll attend that, absolutely, that sounds great."
Marie Maher: Just paying attention to what people do.
Mike Kelly: Not what they say.
Marie Maher: Not what they say. And even when they have something to say and you know that's just not how it works, just kind of smile and nod and just kind of keep going from there.
Mike Kelly: Yeah, the worst thing you can get, in my experience, one of the worst things you can get as an entrepreneur is just support. They want to tell you nice things, right? They want to tell you that they'll support you, they want to tell you that they'll do this or that, and the reality is that behind the scenes they won't. And it's because nobody wants to kill your dream, nobody wants to tell you no, nobody wants to give you critical feedback. Everybody wants to be supportive but you as the entrepreneur have to look past that, and to your point, look at the behavior, what are they actually doing?
Marie Maher: Absolutely. And then to speak to that, I feel like almost daily I have people telling me what I need to be doing with my company. So every time I tell another founder that, it was the same reaction you just gave. Like "yup, yup. Get it. Been there." But what I've also learned is that I need to check my ego, and sometimes there are these little nuggets of information that help me in there. So again, I just kind of don't get defensive, I just take it as they want to be a part of my success journey, and I'm just going to leave it at that. But there have been times where something has kind of stayed as a whisper and I'm like "you know what we should try that."
Mike Kelly: I actually catch myself doing that occasionally. I'd like to probably lie to myself and tell myself I don't do that, but I was probably in this conference room two weeks ago, and I actually said to an entrepreneur, I'm like "you need to do x y and z," and then thankfully, how many times does this happen and I don't do this, after I said it I'm like "I'm an idiot. You don't need to do anything. Like maybe you should consider doing that, but that came across really strong, but who knows? I'm one opinion of like 50, right, and I'm sure we're all different opinions." It's so easy, and it's even easy to fall into the trap, right?
Mike Kelly: Because when I was at that point in my business, I did this and it worked out so therefore it must be the right thing. Of course which is crazy, because there's 20 different factors there that you're not taking into account stuff like that.
Marie Maher: The same thing could happen in front of both of us and we're each going to have our own opinion and story with that right. And that's something that my son's diagnosis with autism, it has helped me immensely as far as being an entrepreneur because his mind works differently, he experiences the world differently, and as a parent you kind of have this preset lens of how you see the world, and then I have this child who's nothing like me. So then when I run into people who are nothing like me, like the defensiveness is just gone, it's just kind of like "oh, what's your viewpoint?"
Marie Maher: Before I would be so defensive thinking people were trying to correct me, and with autism, some children and adults can sound that way. Because they're just very matter of fact. And what I've learned is that they just like correct information, and it is that simple. There's no motive behind it, so that's the lens I've chosen to look through when people come at me with opinions or what I need to be doing. It's just like "you know what they're just trying to present me with correct information. They're not trying to correct me, they're not trying to make me wrong, and I just leave it at that and it's been so much smoother."
Mike Kelly: You're way too mature to hang out with me. I don't think we can be friends.
Marie Maher: It's easier, I'm telling you. It's just so much easier and you just look at people and you're like "that's not a bad idea. I don't want to tell him that, but I'm going to look into that later."
Mike Kelly: Reflect back, four or five years ago, what's the thing that surprises you most about what you know now or what you find yourself doing now versus what you thought it would be like back then when you were just getting started?
Marie Maher: So I'm just really surprised at ... I feel like everyone's like "you have to do something you're passionate about," right? And there's a lot of pressure to find that. And what I've learned is that your passions don't translate how you think they're going to. I just loved being around people and networking, I didn't think I would become passionate about using connections to solve a problem. And I certainly didn't think that I would be this regular person turned special needs advocate. I certainly didn't see that, and then to be able to come up with a business with both, solve a problem, create opportunity, feel fulfilled, I'm just a completely ... I'm so different.
Marie Maher: I was just this mom that was like "I want to go drinking with my friends, how can I go and do that?" And now here I am.
Mike Kelly: We can be friends again.
Marie Maher: Yeah, perfect. And now I'm just kind of like ... I've kind of progressed into this person. Now, I'm still that mom, to be clear, but I just couldn't believe how your passion translates. So I always tell people ... you meet these millennials who are like "I'm looking for my passion," and I'm like "you're in your 20s, I'm not sure if you quite earned that yet," and just to be clear it may not translate the way you think it does. But there are certain parallels and principles where you just wake up and feel fulfilled every day and feel prepared for that to not be anywhere close to the vision you saw five years ago.
Mike Kelly: What's the biggest thing you've taken away from your relationship with the startup ladies?
Marie Maher: Oh my gosh, where to even start with that? Like I told you, I thought I was just this mom with a website, and found out I'm this woman in tech. It's given me ... the startup ladies have given me real resources to build a company. So there's a lot of mom-preneur and women networking ...
Mike Kelly: Never heard that one before.
Marie Maher: Mom-preneur? Yeah. Sometimes a lot of them can be some networking marketing, they're just looking for referrals which is fine. But I was looking to build and scale a company. I needed technical help, I needed things to keep on my legal radar, my accounting radar. It didn't even occur to me to learn how to get a round of funding. And the startup ladies have done all of that for me and then some. I have been coached as far as pitching, what my pitch deck looks like, to the point where I actually won a pitch competition in November which was fantastic.
Mike Kelly: Congratulation.
Marie Maher: Thank you, which was fantastic. It was $1000 from the startup ladies fund, but what that did, it gave me that momentum and validation to realize "I can do this." That Q and A round where before I was just so nervous, the startup ladies gave me the confidence to go out and seek out all the information that my company was missing before. Bridge those gaps, build my team, build my confidence, and just keep putting myself out there and feeling uncomfortable but knowing I'm backed by this army of women that are like "you got this, you can do this, we can help you."
Mike Kelly: That's awesome. Great answer.
Marie Maher: Kristen Cooper's done a great job. There's a lot of different groups out there, and what she does a great job at is she makes you pay attention. So when you have a force like that backing your company, you are on point, and that's what I love about it. I'm just surrounded by these other women and men who, they get it and they just want to support you. I can't tell you how many times I go to a startup study hall and it's like "oh my gosh, you should meet this person, and you mentioned you were doing this last time and this person can help you do that," and it's all legit connections. So I just feel like I'm snowballing into ... this cute little baby sitting up in Indianapolis to the tsunami of we're going to help the special needs community, it's going to start in Indy and we're the company to do it.
Mike Kelly: Excellent. We should probably wrap up on that because that was perfectly said. So if somebody either has a child with special needs or if they know somebody who's a sitter with special needs, where do they send them?
Marie Maher: Sure, they need to go to synapsesitters.com, and there are tabs for parents to join or sitters to join.
Mike Kelly: And because I believe this is going to be airing in Autism awareness month, is that correct?
Marie Maher: April, yes.
Mike Kelly: So if you're listening to this, we would love it if when you get in front of a computer, don't do it if you're driving, you would share this on social media to help get the word out. This is an awesome product, great mission, and I just want to thank you so much for coming on the podcast.
Marie Maher: Thank you so much for having me.
Mike Kelly: It's been great.
Marie Maher: Thank you.