In this episode, I chat with Jennifer Williams of Cuddle Clones. A cuddle clone is a custom plush replica that looks just like your pet, to celebrate the love that people have for their pets. The business is over five years old, and they have seen growth each year, and have 45 employees both in the US and in their Chinese production facilities.
“Chewy.com is everything FOR your pet. I want Cuddle Clones to be everything OF your pet.
— Jennifer Williams
Jennifer shares the process of production, as well as the customer experience, after the order is placed. Portions of each purchase are donated to three charities per month, which vary from month to month. Typically, the donations go to a national organization, such as the ASPCA, a local organization, and an individual with a pet in need, usually found on crowdfunding sites.
Cuddle Clones has big plans for the new year. They recently had a meeting in which they began the process of creating a more robust order management system. They are also exploring ways in which they can create a community in which customers can interact and send updates for their pets. Finally, they are have also created a plan to 5x their marketing budget and spend more money on current marketing strategies.
To learn more about Cuddle Clones, you can visit https://cuddleclones.com/
Topics Covered in this Episode:
Product expansion, and the value of products at various price points
Having a Chinese production Workshop
Cuddle Clones’ competitors, and how they vary from each
The process of production
The use of technology in their business, and how to improve on it
Their plan to increase the amount of repeat customers
Top issue facing the company
The future of Cuddle Clones and the market