In this episode, I talk with David Feineman, co-founder of Flixation; an on-demand video editing platform. Users upload video footage, and Flixation then takes that footage and turns it into a completed video for the company, with the help of editors and a creative director on staff.
“We at Flixation really just focus on video editing. So we really have that process nailed down for our customers so that they have this experience that really makes sense for them when they’re ordering a video.
— David Feinman
Flixation was really created as a side product out of their full standard production company. David’s mentor advised him and his co-founder to think of the product beat, meaning, the various different evolutions of the product and service over time, which lead to the start of Flixation. Now, with social media, video content is such an integral part of every part of any business. A company isn’t just doing 1-2 videos a year, they might be doing 100-200 videos per year, but their budgets aren’t increasing. So Flixation is able to streamline the process of creating more video.
Topics In This Episode
Creating a product to solve a need in the market
How they are different from their competitors
Importance of following the product beat
How social media has changed the industry
Having customer service be a pillar of a company
Future trends in video consumption and capture medium
Looking ahead to figure out how to incorporate automation in the product