In this episode, I talk with the Founder and CEO of Away Zone, LaToya Johnson. Away Zone is an app built around cultural access that will connect business owners and service providers who represent a racial, ethnic, or religious affiliation or sexual orientation minority group to consumers who are looking for culturally specific experiences. LaToya details the moments that provided inspiration for creating Away Zone.
“I know from my own personal experiences that if I had a tool like that as I was traveling, I wouldn’t have felt so lost.
— LaToya Johnson
The current focus for the platform is based on reaching out to women, particularly women of color, and the LGBTQ communities. LaToya has chosen to start with African American and LGBTQ communities because she is involved in them, and she has plans to expand to all minority groups in the future.
Topics In The Episode
Expected outcomes of beta testing the platform
Post-beta testing marketing and launch strategy
The importance of focusing on women founders as their early adopters
Involving the community in the growth of the platform
Pitching the platform to Millenials and Gen Y-ers
Pitching the platform to businesses
Registering your business to be attractive to investors
The process of finding a developer, and what to look for when selecting making your selection